Digital Marketing Manager

Recruiter
TEKsystems
Location
High Wycombe
Posted
15 May 2018
Closes
20 May 2018
S cope of the Role We have an exciting opportunity for a commercially driven Digital Marketer to come and drive the sales of our web channel. The purpose of this role is to support the Digital Manager in driving online traffic and revenue through PPC, SEO and Affiliates. You will be: Supporting the Digital Manager in driving the commercial performance of the website by managing the commercial trading plan and maximising traffic, conversions, and ROI across all digital marketing channels Supporting and leading the implementation of promoting the company across new digital marketing channels Identifying risks and opportunities within the online trading plan and make recommendations to drive results, seeking buy-in from the wider business to agree and implement Taking ownership of the Digital Marketing plan and budget - working with the Digital Manager to utilise spend to drive forward performance and maximize the ROI Managing the relationship with our Digital Marketing Agencies to drive brand awareness and online sales, including communicating promotional activities and driving them to deliver against agreed KPIs Identifying new opportunities for affiliate and display advertising to drive brand awareness and online Sales Working with our in-house marketing specialist on SEO with the aim of improving organic performance Conducting regular analysis and reporting of commercial performance, website traffic and initiatives, using Google Analytics & Excel, whilst recommending actions and improvements to develop future campaigns Working with the wider team to improve CRO Working closely with the CRM and offline Marketing Teams to maximise brand awareness and ensure materials have a consistent marketing message Creating and evolving the Content Marketing calendar Maintaining up to date knowledge of the developments on the latest online marketing technologies and innovations, ensuring the business is at the forefront to take advantage of developments Line managing a direct report, coaching, supporting and developing them to achieve their individual KPI's and personal development objectives. The above list is non-exhaustive and additional duties may be required What we look for from you: A strong commercial focus and drive for results in a retail environment An exceptional knowledge of digital marketing channels, including affiliates, display, PPC and SEO Previous line management experience Excellent working knowledge of Google Analytics and Microsoft Excel. Proven experience in reporting and analysis in order to make informed marketing decisions and drive initiatives Excellent attention to detail with strong numerical skills with the ability to analyse and interpret volume data Experience of managing agencies Strong communication skills with the ability to influence and negotiate with both internal and external business teams For more information please call CHarlie Warren on 01344477130 / 07966428394. PPC / SEO / Digital / Marketing / Manager / ROI / Performance / Retail PPC / SEO / Digital / Marketing / Manager / ROI / Performance / Retail PPC / SEO / Digital / Marketing / Manager / ROI / Performance / Retail PPC / SEO / Digital / Marketing / Manager / ROI / Performance / Retail Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis group of companies, the fourth largest staffing group in the world, (collectively referred to as the "Allegis Group"). TEKsystems, Aston Carter and Aerotek are trading names of Allegis Group Limited. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Statement available at http://www.allegisgroup.com/Privacy/Default.aspx. Please note when you give us your data, we will share it within Allegis Group and this involves the transfer of such data outside the European Economic Area, subject to the protections described in the Allegis Group Online Privacy Statement. This job was originally posted as www.cwjobs.co.uk/job/81448622

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