Marketing Director - Tech
Better Placed are partnering with a PE-backed Tech company in the West Yorkshire area to appoint an ambitious, entrepreneurial and growth-minded Marketing Director. The possibilities with this role are truly phenomenal and if you want to be part of an ambitious journey to develop a company from a boot-strapped start-up to a global leader, this is the role for you!
Reporting directly to the board, you will have overall responsibility for marketing strategy which will be driven by data and customer insight. Leading a small team, you will also need to be hands-on to deliver an outstanding brand image.
Key aspects of this role will be:
- Developing the brand identity to become a thought leader within the industry.
- Ownership of marketing communications and PR, raising national and international awareness and understanding of the products.
- Insight - Utilising the valuable data available to deliver a customer-focused marketing and content strategy.
- Lead generation - Owning the website and delivering an overhaul of the online strategy.
For this role you will need to have strong content and digital skills as part of your full-mix marketing repertoire. You will need to be able to utilise data and make decisions based on solid insight, not opinion and most of all you need to have an entrepreneurial mindset and experience of scaling up a tech business.
With a very competitive package in place which includes equity, you can expect to be rewarded accordingly.
Based in West Yorkshire and easily commutable by train, this role can offer a day per week working from home for the right candidate.
Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.