Content Marketing Specialist

England, Tyne and Wear, Newcastle upon Tyne
£21000 - £26000 per annum
04 Jul 2018
18 Jul 2018
Recruitment Genius Ltd
Contract Type
Full Time
This startup is looking for a Content Marketing Specialist who is keen to shape content and SEO strategy as part of an ambitious, creative and friendly team.

They are a rapidly growing technology startup in the heart of Newcastle. Their goal is to build platforms that connect innovative software companies with new customers. The success of these platforms means they have built strong relationships with great companies around the world including Sage, Oracle and SAP.

The role

As a Content Marketing Specialist, you will measure and increase revenue generated from their content. You will be responsible for initiating and managing industry outreach which acquires links to key content targets across their platforms. You will be given autonomy to create reporting systems which identify content and SEO opportunities using platforms such as Google Analytics and Ahrefs.

Your goals and responsibilities will include:

- Develop content strategies that scale well and help deliver on their goals
- Work with industry contacts to establish guest blog opportunities for link acquisition
- Measure and report on website traffic, leads and revenue generated from content
- Identify opportunities from reporting to expand their audience and lead acquisition
- Collaborate with our Content Editor on keyword research and content creation
- Work with our sales and marketing teams to align content strategy with business targets

The skills to pay the bills

It won't surprise you to hear that our ideal candidates will have exceptional written English and communications skills. Content marketing can be the foundation of your career to-date or a recently discovered passion, the main attributes we are looking for are:

- Analytical skills to identify content opportunities from large volumes of data
- Comfortable building relationships with industry contacts and clients
- Creative flair for content development and marketing campaigns
- Interest in the link between SEO, user experience and content success
- Experience using Google Analytics, Ahrefs or similar tools is a bonus

Alongside these skills, they are looking for someone who is passionate and enthusiastic to be part of their close-knit team. They value innovative and inquisitive individuals who play an active role in continuing to make this a great place to work.

Perks of the job

- Competitive salary
- Tailored plan for personal progression in your role
- A knowledgeable, social and purposeful team
- Free food (Monday breakfast, Friday lunch)
- Relaxed office atmosphere
- Company events including Tyneside Cinema film nights
- Friendly competition (table tennis, bake-off sweepstakes)

If you're excited about this role (and bake-off sweepstakes) they would love to hear from you…

Salary: £21,000 - £26,000