Marketing & Press Manager

Recruiter
Selladoor Worldwide
Location
Peterborough
Salary
From £30,000 to £32,000 per annum
Posted
15 Apr 2019
Closes
03 May 2019
Part of Selladoor Worldwide, one of the UK’s leaders in theatre production, Selladoor Venues has recently taken over the operation of the Peterborough New Theatre (formerly Broadway). In order to support the successful relaunch of the venue as well as its future growth, we are now looking for a Marketing & Press Officer to join the family. The main purpose of the role will be to implement effective marketing and PR strategies and campaigns to promote New Theatre Peterborough’s programme and activities. It will also involve creating, planning and driving audience development objectives and related strategies that meet the needs of existing and potential audiences. The Marketing & Press Officer will also ensure Selladoor Venues and venue specific brand is represented appropriately in all areas of activity. Key Responsibilities will include: Sales, Marketing and PR Develop and implement marketing and PR campaigns for productions at New Theatre Peterborough. This includes investing in formative research, developing and implementing plans including the generation of content marketing, paid media, e-communications, digital marketing, social and third party promotions. The campaigns need to drive ticket sales and also support all other Selladoor Venues related offers including hospitality, catering and up sell of memberships. Generate regular sales reports against marketing plans to demonstrate return on investment against activities, key findings, learnings and recommendations. Produce a comprehensive final campaign report to be circulated at internal debriefs and to producers. A brand ambassador the theatre as well as Selladoor Venues. Manage and oversee events that support marketing promotions / partnerships generated for the campaign. Establish and maintain successful relationships with media agencies, ensure best value for money and report on effectiveness of the media to help guide on future campaigns. Work with Theatre Director to ensure a CRM approach is taken with marketing campaigns and email marketing activity is fully integrated into campaigns. Plan, organise and manage opening night and press events. Brochures and Print Manage the Season Brochure process in liaison with Marketing partners. Social Media and Website Develop, manage and update website as required. Develop, manage and implement a content and social media plan to ensure all online activities are fully-integrated in campaigns. Financial Contribute to the budget forecast; monitor specific budgets and expenditure throughout the year and report to the Theatre Director on a regular basis. Achieve and exceed box office, hospitality and event sales targets. Box Office Oversee the box office operation. Promote and implement an exceptional customer service approach and execute approaches to maximise audience development and ticket sales. Manage and promote the membership scheme to enhance audience development and increase engagement with the theatre. Manage and develop the customer database in accordance with the Data Protection Acts ensuring full compliance. Audience Development Lead the marketing and promotion of New Theatre Peterborough using traditional and social media in order to inspire and engage the identified key target audiences in accordance with the audience development and engagement strategy. Develop and promote marketing campaigns to target new user groups to maximise appeal and revenue. Please visit our website by clicking apply. This job was originally posted as www.totaljobs.com/job/86097675

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