Direct Marketing Executive - Digital

Caramel Talent Ltd
From £24,000 to £30,000 per annum plus extensive benefits
08 Apr 2019
28 Apr 2019
Opportunity : Newly created and exciting opportunity for an ambitious Direct Marketing Executive to join a leading education business based in Peterborough. The environment is relaxed yet driven, describing employees at "intrepreneurs" with the freedom to come up with innovative ideas within marketing, to drive company growth. Ideal environment for someone to progress their direct / digital marketing career, with a supportive team and a company that is striving towards international growth. The Role: Working from the office in Peterborough and reporting to the Head of Marketing, the Direct Marketing Executive will sit in a dynamic and entrepreneurial business who have experienced significant growth. The Direct Marketing Executive will be driven and focused, working with the Direct Marketing team in assisting in innovative digital marketing. Responsibilities include: Working with the Head of Marketing to plan out product and event launches Planning launch timeframes and key deadlines in line with upcoming events Writing campaign copy (emails, landing pages, opt-in pages in a direct “internet marketing” style) and briefing our in-house design team on campaign creative requirements Briefing, feeding back and signing-off on all campaign creative within required campaign deadlines Taking responsibility for full delivery of campaign assets from conception, to creation, proofing and reporting Ensure other members of the Marketing team are briefed on upcoming launches and prepared to support these campaigns where required Communicate launch overview and key timeline points regularly with Marketing Team, Sales Team, Events Team and Customer Service Briefing Marketing Team on individual responsibilities Working with other Marketing Executives to define appropriate marketing segments to target, and individual responsibilities for campaign creative Working with our CRM system (Infusionsoft) to set up products, tracking links and order forms Implementing and reporting on the technical aspects, successes and future opportunities of product and event launches across multiple marketing platforms. Ensuring all campaign assets (web pages, web forms, tracking links etc) are set up correctly and tested before going live Reporting on key aspects of each campaign’s performance, including weekly reporting to the Head of Marketing Requirements: The ideal candidate will have a minimum of 3 years experience in a similar position within Direct/Digital/Campaign Marketing, as well as being highly driven. If you have a background in sales also, that would be very useful. Degree educated, or equivalent. Ideally within Marketing related subject (preferred). A great communicator, keen to share ideas and solutions based on sound direct marketing principals; Confident and clear in talking through their experience, with specific campaign examples and results achieved. Can write clear direct marketing plans, work to deadlines, measure results, write campaign reports, and interpret learnings from both success and failure. Sales-oriented mindset, and understands how to use direct response marketing principles in email copy, landing pages and other campaign assets to convince the cold prospect or customer to take action. Location: Peterborough (commutable from Lincolnshire, Nottinghamshire, Leicestershire, Cambridgeshire) Salary: £24,000 - £30,000 per annum (negotiable) plus extensive benefits This job was originally posted as

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