PPC Executive

Scotland, Glasgow
£27000 - £29000 per annum
06 May 2019
20 May 2019
Recruitment Genius Ltd
Contract Type
Full Time
PPC Executive :-

£27,000 - £29,000 DOE

This company is the UK's biggest and fastest growing businesses within its sector.

Reporting to the PPC Manager, the PPC Executive will manage the campaigns and performance of the paid search channel. This role is also responsible for managing and improving the affiliate channel. Both are key areas in the wider marketing department.

As PPC Executive you will be responsible for the following tasks:

- Plan, optimise and manage paid digital campaigns to ensure they fall in line with the larger digital marketing strategy
- Ensure PPC and campaigns are up and optimised according to brief and best practice guidelines
- Manage medium to large-sized digital budgets
- Work with the content team to ensure landing pages are effectively optimised for all campaigns to ensure maximum ROI and conversion is possible
- Perform keyword research and manage bid management
- Keep up to date with the latest industry trends
- Define new and improved PPC strategies

Minimum Requirements

- Minimum 2 years' digital marketing management experience - agency or client side considered
- Prior experience and a proven track record in driving successful PPC campaigns
- Must have extensive experience of working with Google Adwords /Google Analytics
- Knowledge of regular testing, optimising keywords and landing pages
- Ability to work in a fast-paced environment and prioritise workflow effectively
- Strong numeracy and data analysis skills and passion for harnessing data and extracting insights to drive campaign performance
- The ability to present factual and analytical data to colleagues
- Communication and influencing skills
- Highly motivated to meet and exceed targets
- Highly motivated, personable with a friendly attitude