Product Marketing Manager
Bookmark are currently recruiting a Product Marketing Manager for a successful multi-site supplier into the construction market. It’s a new position for the business and will work with key stakeholders across the business to effectively develop, position and market the organisations product range and brand effectively. This is a wide-ranging product marketing role which encompasses managing product ranges, Product Marketing activity, NPD and customer and market insight. Working within a wider Marketing team the Product Marketing Manager will be responsible for setting the product marketing strategy across a category ranges, managing the full NPD process from conception through to market testing and launch. You'll also be the go-to person for product information and will work closely with the sales teams providing them with the relevant information to effectively sell the products. You’ll plan all the product marketing activity to ensure all product categories get effective marketing support and will work to develop brand consistency across the group. You’ll develop product launch plans and support them with a full range of marketing activity from literature to digital campaigns. The ideal candidate will be a natural people person, and as this is a new role, will have the confidence to deal with and influence senior people within the organisation. You’ll have a strong understanding of B2B marketing with experience of managing product and developing marketing campaigns to support product ranges. You should have an understanding of brand marketing and of working closely with sales teams. Based in Wakefield this role is easily commutable from Leeds, Bradford, Wetherby, Huddersfield, Halifax, Barnsley, and Sheffield. If this role sounds of interest please contact Mike Barton at Bookmark Recruitment for more details.