Digital Media Executive
JOB TITLE: Digital Marketing/Media Executive
LOCATION: Midlands (Luton, Bedford, Milton Keynes, Northampton, Peterborough and Leamington Spa)
SALARY & BENEFITS: Competitive depending on experience
WORKING HOURS: Monday – Friday 09:00 – 17:30 some flexibility required
THE COMPANY: JPIMedia are a leading media company within the UK with brands including The I, The Scotsman, Yorkshire Post, Sheffield Star, and Portsmouth News. Our digital audience is nationwide and we reach over 24m users a month across mobile, desktop and tablet.
THE ROLE: This new and exciting role for a DME is to join the current Digital team based in the Midlands (covering Luton, Bedford, Milton Keynes, Northampton, Peterborough and Leamington Spa). The overall purpose of the position is to work with customers to present products and tools that JPI hold to help them grow their digital presence and audience.
Key responsibilities of the DME...
Focused on educating customers about the different digital marketing strategies, advertising solutions that can help tackle those challenges
Growing overall spend from customers while providing the best product mix for the customers marketing challenges
Work with sales leaders to increase digital marketing knowledge in every sales team
Champion digital products and information presented to customers
Focused on ROI for our customers, willing to dig into the detail on what provides the best return and to take ownership of finding ways to optimise the clients advertising campaigns
THE CANDIDATE: The ideal candidate for the Digital Marketing/Media Executive position will have a background in digital advertising and/or digital operations. You should have knowledge of sales and the process; however this is not a sales role. This position is more about educating customers about our products that will improve their digital audience, in a way that they can understand as well as coaching our Sales Teams to increase digital knowledge and confidence.
Key Experience/ Characteristics required for the DME...
Excellent presentation skills
Previous experience working on a variety of digital campaigns.
Understand the difference between CPC, CPE, and CPM
A good understanding of metrics and campaign performance with the ability to discuss these results in a simple way
An expert who can enthuse customers and salespeople around the opportunities that our digital products offer
Analytical interest for data and experience and understanding of Google Analytics is essential.
Experience with Display Advertising, Facebook, Sponsored Content, Google Adwords are highly advantageous
Full driving licence
Does this sound like you? Are If yes then please hit the apply now button.
You will then be sent to an online questionnaire to support your CV and application, please fill in the details and we will be in touch to advise you of the next steps.
JPIMedia is an equal opportunity employer. We encourage diversity and are committed to creating an inclusive environment for all employees.