Digital Marketing Assistant

£17000 per annum
04 Jul 2019
18 Jul 2019
Glenn Jones
Contract Type
Full Time
Digital Marketing Assistant

LOCATION: Kendal, Cumbria 

SALARY & BENEFITS: Starting salary £17,000+ depending on skills and experience. Pro rata for part time.

WORKING HOURS: Full-time (37.5 Hours per week) – Part time working also considered.

THE COMPANY: Whitby and Co offer the latest and best outdoor accessory products, supplied by the world's finest International outdoor equipment and accessory brands.
THE ROLE: Reporting to the Marketing Manager and Sales and Marketing Director, your role will be to assist with all marketing/social media functions across the business.

Key Responsibilities and Accountabilities for the Digital Marketing Assistant to include: -

  • Assisting the Marketing Manager in developing and improving the digital and social media marketing strategy for the company in line with company objectives.
  • Increase our social media presence and use this effectively to engage with retailers, brand ambassadors and consumers.
  • Help manage the company’s social media channels, including Facebook, Twitter, Instagram and other relevant platforms.
  • Engage in social media presence on new and emerging social media platforms.
  • Create dynamic written and graphic content.
  • Create content that increases audience presence on company sites and encourages audience participation.
  • Assist marketing manager with large projects.
  • Work as part of a team to develop large social media and digital campaigns.
  • Analyse and report audience information, demographics and success of existing social media projects.
  • Propose new ideas and concepts for social media content.
  • Assisting with paid media including liaising with digital advertising agencies.
  • Keeping up to date with current digital trends.
  • Assisting the Marketing team in organising and attending exhibitions.
  • Assisting the Marketing team in producing the annual catalogue and interim publications.
  • Any other duties that reflect the business needs of the company.

THE CANDIDATE: Whitby and Co are looking for someone who has a real passion for digital marketing and retail. You will have excellent communication skills and written business English. You’ll be self-motivated, enthusiastic and an ability to manage and prioritise your workload. The successful Digital Marketing Assistant will have an eye for detail with an analytical approach. A team player is required who strives to achieve business goals and uphold company values. You must be flexible and able to perform in a fast-paced working environment.

Key requirements for the Digital Marketing Assistant based in Kendal, Cumbria

  • Understanding and demonstrable business experience using all relevant platforms - such as Facebook, Twitter, Instagram and blogs
  • An understanding and interest in e-commerce
  • Strong creative writing skills
  • Experience (preferred but not essential) of design software such as Adobe Creative Cloud, Photoshop, In Design and Illustrator, as well as social media management and online tools such as Hootsuite, Sprout Social, MailChimp and Shopify.
  • Strong PC/MAC skills, including knowledge of commonly used Microsoft products (Word, Excel and Outlook) 
  • Good knowledge of social, digital and mobile tools and current web marketing tools, such as SEO and PPC marketing.
  • Understanding of google analytics (or other analytic solutions), Google Adwords and email platforms.
  • Creative and the ability to contribute new and innovative ideas.

Qualifications and Education Requirements:

Ideally an undergraduate or recent graduate from a Social Media/Digital Marketing related background or a subject related to Marketing/Social Media/Communications. Previous experience in a marketing, social media or digital marketing role would be an advantage.

Does this sound like you? If yes and you would like to apply for the Digital Marketing Assistant position then please hit the “Apply Now” button.

You will then be sent to an online questionnaire to support your CV and application. Please fill in the details and we will be in touch to advise you of the next steps.

Reference: GJ2029