Senior Copywriter

19 Aug 2019
26 Aug 2019
Contract Type
Full Time

Centrica is an international energy and services company focused on satisfying the changing needs of our customers. Our business is founded on a 200-year heritage of serving people. We supply energy and services to over 25 million customer accounts mainly in the UK, Ireland and North America through strong brands such as British Gas, supported by around 15,000 engineers and technicians. Technology is increasingly important in delivering energy and services to our customers. We aim to be a trusted corporate citizen and an employer of choice.

UK Business - supplying energy and services to a diverse range of business customers in the UK, using a variety of products tailored to meet their differing needs and help them more effectively manage their energy consumption and costs.

Copywriter needed to produce copy and content for complaints letters, and also some account management experience, and good stakeholder engagement skills. Can adapt and flex style to build relationships with internal project team and build relationships with teams that are working remotely.

Who knows how to deliver in a transformation and change environment. I'm looking for someone who can manage the production of a high-profile project, including managing stakeholders, tracking the project, housekeeping, some admin, and produce copy for the letters that go out to our customers. There's a real need for strong mediation and influencing skills, as the candidate may need to have some challenging conversations with legal and regs teams.

Copy/editing abilities:

Produce long form copy, regulated offline comms, letters, articles, emails, guides

. Help across all aspects of our offline comms transformation & on ad-hoc copy briefs for editorial
. Discuss client core messages with internal stakeholders and understand the target audience.
. Produce copy to bring to life the brand tone of voice including empathy.
. Collaborate with different areas of the business to create copy that best communicates the British Gas brand, from compliance, legal, UX, dev teams, to third party agencies.
. Support with regular drop-in empathy labs where you'll review creative briefs and provide guidance to sign off work at key stages of the creative development process.
. Brainstorm ideas for ways to further the impact of the brand.
. High-level stakeholder engagement
. Account management - be the conduit between Editorial, and the Complaints team

. Good understanding of the overall marketing mix (audience, departments, media).
. Good creative judgement able to write in and judge creative work against an established brand identity.
. Strong written and verbal communication skills.
. Strong attention to detail and enthusiasm for quality and consistency.
. Ability to take initiatives and trust own judgement, yet also able to escalate discrepancies and raise issues to management.

Desired competencies

. Confident with brand visual identity and brand tone of voice to both brief and execute against for consistent delivery

Candidates will ideally show evidence of the above in their CV in order to be considered.

Please be advised if you haven't heard from us within 48 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.

Pontoon is an employment consultancy and operates as an equal opportunities employer.

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