Content Strategist/Technical Writer
An exciting consumer electronics business is looking to hire a Content Strategist/Technical Writer to join their global digital marketing team based in London.
This is a newly created role to define the global content strategy for influencing consumer tech and lifestyle media, and opinion leaders across the life cycle of my client's smartphone, tablet, wearables and smart home portfolio.
*Identify the intersections between the brand, consumer portfolio and contemporary cultural, lifestyle and technology trends.
*Lead the development of strategic narratives and tactical story arcs that promote the Company's brand and portfolio (at all phases of the product life cycle) in the context of contemporary global trends, and the product roadmap.
*Lead 'story mining' activities across the global consumer organization to uncover future narratives.
*Partner across the organisation to development 'paid' and 'earned' content-based campaigns (incl sponsorships and partnerships) to influence opinion leaders, media targets and consumers.
*Editorial and content calendar management.
*A strong understanding of content marketing strategy, existing channel mix and emerging trends.
*A strong understanding of public relations, social channels and branding as part of a brand's content ecosystem.
*A great sense of creativity
*Strategy planning, design and project management
*Outstanding presentation and writing skills
*10 years consumer marketing experience
The JM Group is operating and advertising as an Employment Agency for permanent positions and as an Employment Business for interim/contract/temporary positions. The JM Group is an Equal Opportunities employer and we encourage applicants from all backgrounds.