My client is a leading sports brand they are seeking a conversion optimisation executive to work closely with the marketting manager to manage the digital marketting plan of the business.
This will involve planning and managing behavioural targeting and personalisation on the companies digital properties. It will also require managing the execution of the testing strategy to optimise channels, campaigns and customer journeys. This is a hands on execution and results driven role where the candidate will champion the use of Adobe Target and Adobe Audience Manager.
The main requirements for the role are:
- Strong analytical skills
- Experience with Adobe Target and/or Oracle
- A background in a marketting agency would be a big plus
- Experience analysing data for campains on a large scale
- Excellent communication skills and stake holder management
- Interest in sport would be a big plus